PPC Search Engine Marketing

It can also be a fantastic way to expand your online or offline business, acquire more customers, sell more products and increase your revenue and profits.

PPC search engine marketing can also be a great way to go broke and go broke fast!

It used to be that you could slap up an ad with an affiliate link to some product you don’t own, throw up a whole bunch of keywords, and make a serious profit.

That’s no longer the case. Pay per click marketing has grown up and become both very expensive and very competitive. If you don’t know what you’re doing you will lose a lot of money.

The PPC engines, like Google and it’s Adwords program, have also become very restrictive as to what they allow you to do, as they try and build a better user experience for their customers, the searchers!

For example, while you can get away with it for a little bit, they do not like when you direct link via your affiliate link, to a product someone else sells.

They also put a lot of emphasis on their quality score which plays a big role in determining how much you pay per click.

If your landing page doesn’t get a good quality score, you won’t be able to turn a profit as your 20 cent clicks may quickly become twenty dollar clicks.

When utilizing PPC search engine marketing you MUST do your research.

You need to:

• Do your keyword research and select the right keywords
• Create a good ad that gets a good click through rate
• Create a good landing page that fits the keywords you selected
• Set up your PPC account properly in your admin panel
• Track your conversion rates for each keyword in your campaign
• Test, track, tweak and repeat

While you’re at it, you should also have a back end system in place to build a customer list and increase the lifetime value of each customer. Yes, even if you are doing affiliate marketing.

Otherwise, what happens if something changes and your profits dry up from ppc marketing? You’re out of business!

There’s a lot of information, tips and strategies within these simple steps and we’ll cover them in more detail in future articles on ppc search engine marketing.